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3 KEY ELEMENTS FOR A SUCCESSFUL WEBSITE

There are many important key factors in designing a successful website and our always “in the know” team of experts are sharing a few key components with you!

When it comes to your new website, design & usability is one of the most important attracting features for your customers. These days when someone is looking for information on a service, product or company one of the first things they do is search online. Not only does the design of your website determine where you will appear in a search and whether or not potential customers will find you but also whether they will they stick around.  According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don't capture the user's attention in less than a minute, you’ve lost them.

There are many important key factors in designing a successful website and our always “in the know” team of experts are sharing a few key components with you!

1- Search Engine Optimization

Optimizing your website for search engines is the most crucial element to getting seen by your target audience. You can own a beautiful website, but without proper SEO, it’s just another piece of artwork in your collection. Proper SEO, both on-site and off, is important to achieving a strong search-ranking to garner the web traffic and impressions you need to drive sales. At Storm Division, we don’t believe in the dated SEO practices of old; keyword stuffing, over-use of anchor text, reliance on directories and paid external links and other long-dead concepts that are still widely-used (but measurably ineffective) by today’s advanced search engine networks. We only use best industry practices for SEO, which will help get your brand ranking on search engines in a matter of days.

2- Responsive Design for Mobile

Gone are the days where websites are only being accessed from a desktop. Your website needs to be responsive for not only desktops but mobile phones and tablets so you can gear business towards people from whatever device they are on.

3- Simple Navigation

Again, users need to get hooked in less than a minute so you want to make sure it’s obvious to the customer what you are able to do for them and how they can get there. A well-designed site for your business will result in more customer conversions. This is because good sites lead customers to what they’re supposed to do without distraction or fluff.  Whatever action you want your customers to take when they reach your page, you can guide them to that action with elements of web design. Just make sure your site is easy to navigate and don’t waste your customers’ time.

At Storm Division we know the  world of Web Design can be complicated for many, so don’t hesitate to contact us if you want help creating a professional and responsive website.

 

 

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